Identified high-search-volume keywords within the category to tap into existing demand

Segmented keywords by user intent to align ad groups with specific user needs

Wrote customized ad copies tailored to user intent for higher engagement and relevance

Ensured consistent messaging between ad copy and landing page to boost trust and conversions

Added negative keywords to eliminate irrelevant traffic and avoid wasted spend

Focused on top-performing locations to maximize ad budget efficiency

Scheduled ads during peak performance hours for optimal results