Devotional & Vedic Spiritual App
75%
Reduction in Customer Acquisition Cost (CAC)
Strategy & Execution
Conducted in-depth market research to identify high-demand themes aligned with current industry trends
Performed category-specific keyword research to capture high-volume, intent-driven search queries
Created ad copies that resonated with user pain points to drive higher engagement and conversions
Implemented effective location targeting, focusing only on regions with proven demand
Continuously optimized ad campaigns by pausing underperforming assets
Results
Reduced Cost Per Install (CAC) from ₹7.97 to just ₹1.96 using Google Ads — a 75% drop in acquisition cost
