Conducted deep market research to uncover pain points and positioned the product as the ultimate solution

Created personalized landing pages tailored to keyword intent and market research insights

Ensured ad copy-landing page message sync to boost conversions

Identified and used the right audience signals for better targeting efficiency

Focused on high-ticket targeting by narrowing down to premium user segments

Targeted users based on precise interest groups to ensure ad relevance

Tested multiple ad creatives, scaling only the top performers

Reduced geo-targeting to focus on core markets identified via CRM data

Launched brand keyword campaigns to capture high-intent, bottom-of-the-funnel users

Leveraged festivals & events for themed promotions and doubled down on what worked