Engagement 01 · Process overview
The Paid Acquisition
Diagnostic — how it works
From first form to final debrief in 7 days. A structured, six-step process designed to give you a precise diagnosis of your paid acquisition — with no wasted back-and-forth and full transparency at every stage.
7
Days to debrief
6
Structured steps
$999
One-time investment
45
Min debrief call
Who this is for
Deliberately selective — built for a specific type of D2C brand
This diagnostic is designed for founders and marketing leaders who are close enough to the problem to know something is wrong, but far enough from the data to know exactly what. If that is you, read on.
Four criteria
You are a D2C brand between $1M and $50M in annual revenue with active paid spend on Meta, Google, or both — and you are not confident that spend is performing as well as it should be
You suspect the problem is in your paid setup — the creative, the structure, the targeting, the landing page, the tracking — but you cannot pinpoint it with confidence
You have someone who can act on the findings — an agency, a freelancer, or an in-house team — within 30 days of the debrief
You want a precise, independent diagnosis before committing to more spend, a new agency, or a major creative overhaul
One thing that matters as much as the criteria above
You are willing to hear that what you have built is not working as well as you think. The founders who get the most from this audit are not the ones looking for validation. They are the ones who want the truth, even when it is uncomfortable.
If that is you, this is the right starting point.
Before we begin: All account access is view-only. Your data, creative strategy, and business performance metrics remain fully confidential. We never share your information with third parties.
You complete the intake form
A focused intake form covering the essentials — brand, current monthly ad spend, primary channels, and your single biggest paid acquisition concern right now. Your answers directly shape what I prioritise in the audit.
- ●Brand basics, revenue range, and current paid channels
- ●Monthly spend on Meta and Google
- ●Your chief concern — what you believe is broken and why
- ●Any prior audits, agency feedback, or known creative issues
Field 01
Brand & spend details
Field 02
Your chief concern
Field 03
What you’ve already tried
I run a preliminary brand review
Before you pay a single dollar, I review your brand from the outside — the same view a cold prospect has. This tells me whether the audit will surface structural issues worth solving.
- ●Website, landing pages, and conversion flow
- ●Meta Ads Library — creative volume, formats, messaging patterns
- ●Google Ads Transparency Center — keyword presence and ad copy
- ●Initial message-market fit read across creative and positioning
External brand read
Website, landing pages, conversion flow
Ad transparency analysis
Meta Ads Library & Google Transparency Center
You confirm and make payment
Once the preliminary review is complete, I send a summary of initial observations and a payment link. Payment only happens after I’ve confirmed this engagement will deliver meaningful value.
- ●Payment link sent directly to your email
- ●Account access request follows immediately after confirmation
$999
All-inclusive diagnostic fee
Paid only after you’ve seen my preliminary read on your brand
You share view-only account access
A structured access request with exact instructions for each platform. View-only — no changes are ever made to your accounts, campaigns, or budgets.
- ●Meta Ads Manager — view-only collaborator access
- ●Google Ads — view-only MCC link or direct access
- ●Google Analytics 4 and Google Search Console — viewer role
- ●Any third-party attribution tool (Triple Whale, Northbeam, etc.) if applicable
Full audit and strategy document
Deep review of your paid accounts against four diagnostic dimensions — Structure, Signal, Message, and Momentum — followed by a prioritised strategy document built around your specific gaps.
- ●Meta: campaign architecture, audience logic, creative fatigue, CPA trends, message-market fit
- ●Google: keyword gap analysis, intent mapping, search term performance, ad copy alignment
- ●Tracking: pixel health, conversion event accuracy, data reliability
- ●Creative direction: top 3–5 new angles to test, with rationale and brief direction
Strategy document
45-minute debrief and strategic walkthrough
A structured one-on-one call — not a presentation of the document, but a strategic conversation about it. You leave with a clear, sequenced action plan you can hand to your team or agency immediately.
- ●Walk through of every major gap identified and why it matters
- ●Prioritised action sequence: what to fix first and why
- ●Creative brief direction: how to brief your team on the top angles
- ●Open Q&A — bring your agency’s objections, your team’s constraints, anything
The final delivery
Strategic clarity and a sequenced action plan your team can start on immediately
Ready for your diagnostic?
Total engagement: 7 days from payment to final strategic debrief. You keep every document, strategy note, and creative direction permanently.