WORK WITH ME

That is actually the right setup for this to work. Your team and agency continue exactly as they are — I am not replacing them. What I bring is the senior strategic layer that sits above the execution. Most in-house marketers and agencies are focused on running the system, not questioning whether it is the right system. I look at what is being missed from inside the brand — the gaps that are not obvious when you are close to it every day. The strategy you get, if implemented, gives your existing team and agency a sharper brief to work from.

Start with where your biggest uncertainty is. If you are unsure what is broken in paid — Meta, Google, your creative, your funnel — the Paid Acquisition Diagnostic gives you a precise answer in 7 days. If you sense the problem is bigger than paid and your channels are not working together, the Complete Marketing Audit covers the full picture across 31 days. If you already know what is broken and you need someone to help you act on it every week as the brand scales, the Ongoing Strategic Partnership is the right move. If you are still unsure, the intake forms for the two audits start with a preliminary brand review — you see my thinking before you pay anything.

For the Paid Acquisition Diagnostic, I need view-only access to Meta Ads Manager, Google Ads, Google Analytics 4, Google Search Console, and any attribution tool you use such as Triple Whale or Northbeam. For the Complete Marketing Audit, I also need view-only access to your content platform analytics, email platform, and your ecommerce backend for retention data. View-only means exactly that — I can see everything but I cannot change anything. No campaigns are touched, no budgets moved, no emails sent. Everything you share is covered by a mutual NDA signed before access is requested.

No. Your agency and freelancers continue working throughout. During the audit engagements they run as normal while I review in the background. During the Partnership, they become the execution arm that implements the strategic direction — which is what they should be doing anyway. In many cases, the Partnership makes your agency more effective because they receive clearer, more specific briefs.

The Partnership works because I know your brand deeply before we start — every channel, every gap, every constraint. The Complete Marketing Audit is how I build that picture in 31 days. Without it, the first two months of a partnership are spent getting oriented. With it, the first session is already targeted, the first 90 days are already mapped, and the highest-leverage gaps are already identified. The audit is not a prerequisite for administrative reasons. It is what makes the partnership worth the investment from day one.

It means the minimum runway required to deliver a return that justifies the investment. Month one builds the operating system. Month two activates it. Month three is the first real inflection point. Months four through six is where the growth system starts to compound and self-reinforce. A 90-day engagement produces a list of good ideas. A 6-month engagement produces a marketing system that operates at a higher level than when we started — and a team that understands why. It is not a lock-in. It is the honest minimum for the work to show its full return.

For the Ongoing Strategic Partnership, I take on a maximum of four brands at any one time. This is not a capacity constraint — it is a quality constraint. Each partnership requires genuine senior attention every week, and that attention cannot be diluted across twenty clients. The audits run on a defined timeline so availability there is slightly more flexible, but still limited. If you are considering the Partnership, it is worth applying sooner rather than later.

After the debrief call for either audit engagement, you have a 7-day email follow-up window. If something in the strategy document is unclear, if a new question comes up once you have had time to sit with the findings, or if you want a second read on something before briefing your agency — you can email directly and I will respond within 48 hours. The document and all strategic direction are yours permanently regardless.